Thirty days. That’s all you’ve got.
Do it wrong, and you’re toast. Do it right, and it’s crème brûlée that will last for months, maybe even years.
What 30 days are we talking about? The first 30 days after you make your book available to the world.
During the first 30 days after your release, bookstores decide whether to keep your book on the shelves. If you have a strong launch, bookstores will continue to stock your book and order more copies. If you have a bad launch, even the books you think you sold will be returned unsold.
Only during the first 30 days post-release can you earn the #1 New Release badge on Amazon. For 30 days, readers won’t judge you for not having reviews.
As you can see, your book’s first 30 days will determine its success. So how can you set yourself set you up for success? You conduct a strong book launch.