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The most important days of your book’s life are the first 30 days after release. It is during these 30 days that book stores decide whether to keep your book on the shelves or not. If you have a strong launch, book stores won’t just keep you on the shelves— they will order more copies. If you have a bad launch, even the books you think you sold will be returned unsold.
Why are book launches so important?
If you’re traditionally published, you’re expected to know how to launch and to take a significant role in your publisher’s marketing plan. If you come to your publisher with a strong plan, they are more likely to back it up with marketing money and efforts of their own. This is a great way of convincing your publisher your book is worth extra investment.
If you’re publishing as an indie, getting the word out about your book is 100% on your shoulders. The more people you can get talking about your book all at once, the more people will hear about your book. It is really hard to get people talking about your 2-year-old book, but everyone wants to hear about your brand new book. So don’t waste those first precious days!
That is why we are excited to announce that registration for the Book Launch Blueprint is open. Registration closes Friday, April 9. The course starts on Monday, April 12, 2021.
What has made the Book Launch Blueprint so popular:
Cohort Model
We all go through each day of the Book Launch Blueprint together.
When soldiers march together they can walk farther and faster, and are less tired when they arrive. The same is true for authors learning how to launch their books. You are way more likely to complete the course and put it into practice going through the course with everyone else each day.
This is why registration closes on April 9, 2021. We want to make sure everyone is able to start together.
The Perfect Blend of Pre-Recorded Sessions and Live Q&A
Each morning a pre-recorded video pops up along with some homework. Then, later in the day either Thomas or Jim have office hours to answer your questions live. By the end of the day, you not only know the material, but you have a plan to put it into practice for your book specifically.
Your Own Custom Blueprint
Each day you get a handout you use to build your own book launch blueprint. We provide the cooking classes and the pantry and help you develop the perfect launch recipe for your book. We also answer any questions you have while you are in the kitchen. This makes the daily homework fun because it is tailoring the strategies to you and your book.
The course is fun!
It is not uncommon for students to go through the course again just because they enjoyed it so much the first time. Speaking of which…
Grads Who Go Through the Course Again
Returning grads give insight and examples of what they did. They share what worked and what didn’t. You can tap into their experience. So in a sense, you’re getting not only instruction from Thomas and Jim but from many others as well.
Community
Going through the course with other authors is not only fun, but also helpful long-term. It is not uncommon for authors to join each other’s launch teams and encourage each other even after the course completes. In addition, other authors will give you feedback and ideas on your blueprint as you develop it.
Buy once, keep forever.
Once you have access to this course, you have it forever. This includes all future upgrades, updates, and improvements.
Encouragement, encouragement, encouragement
The path of an author is not an easy path. We’ve found the students to be highly supportive of each other. It is dangerous to go alone!
The course works!
Authors who go through this course and put it into practice have significantly better launches than they would have had without the course. This is a course that pays for itself in boosted book sales. It is fun to watch in the months after the course as students report on which bestseller statuses they hit.
What has changed in the 2021 Book Launch Blueprint?
Each year we update and improve the Book Launch Blueprint. If you are a previous student, you get all the new goodies and upgrades for free! Here are the improvements we’ve made to the 2021 Book Launch Blueprint.
Office Hours Every Week Day
We experimented with this last time, and decided to make it an official part of the course. Each day, Thomas or Jim will hold live office hours where you can ask them questions and hear their answers for the other authors going through the course. These office hours were a huge hit in our experiments last year.
Shifting from 3 weeks to 4 weeks.
Wednesdays are now catch-up days where Jim and Thomas will host a combined office hours. However, there will be no new homework.
New Module
We have a whole new module called “From Tech-Timid to Tech-Savvy” which will be all about how to become a techie author.
Updated Modules
The Branding and Copywriting modules are getting completely overhauled, updated, and improved. The launch team module will be getting some updates as well.
New Bonus
All Students will be getting a copy of Thomas’ How to Get Booked as a Podcast Guest course. This course normally costs $249 and is in addition to all of the other bonuses.
Course Overview
Week #1: Ready
- Monday: Session #1 How to Sell Yourself
- Tuesday: Session #2 Branding (Completely revamped in 2021!)
- Wednesday: Catch Up & Combined Office Hours
- Thursday: Session #3 From Tech-Timid to Tech-Savvy: How to Master Any Technology (New module!)
- Friday: Session #4 How to Maximize the Impact of Your Website
Week #2: Set
- Monday: Session #5 How to Build a Rabid Tribe of Fans
- Tuesday: Session #6 How to Create a Launch Team (Updated for 2021)
- Wednesday: Catch Up & Combined Office Hours
- Thursday: Session #7 How to Use Email to Launch Your Book
- Friday: Session #8 How to Write Bestselling Marketing Copy (Completely revamped in 2021!)
Week #3: Go
- Monday: Session #9 How to Create a Media Editorial Calendar
- Tuesday: Session #10 How to Write Winning Content for Guest Posts and Articles
- Wednesday: Catch Up & Combined Office Hours
- Thursday: Session #11 How to Use GoodReads To Find Your Readers and Sell More Books
- Friday: Session #12 How to Use Amazon to Sell More Books
Week #4: Run
- Monday: Session #13 How to Use Marketing Psychology to Create a Frenzy For Your Book
- Tuesday: Session #14 How to Have a Wildly Successful Launch Day
- Wednesday: Catch Up & Combined Office Hours
- Thursday: Session #15 How to Nail Media Interviews
- Friday: Session #16 How to Grow Momentum During The Next 30 Days
How much does the course cost?
If you hire a PR firm to launch your book, it costs $3,000 to $10,000 and they tend to focus mostly on getting you booked on radio shows and podcasts. This course covers how to get media bookings, but it covers so more than that.
The course is not $10,000 or even $3,000. Or even the $1,200 – $1,400 we’ve seen similar courses price at. The Book Launch Blueprint is an investment of just $749 or 12 payments of $79.
Bonuses:
- How to Get Booked as a Podcast Guest course. ($249)
- MyBookTable Pro ($49)
- MyBookProgress Pro ($19)
- Art of Persuasion Course ($49)
- The Ultimate Crowdfunding Course for Authors ($99)
- Jim’s first three novels, Rooms, Book of Days, and The Chair. ($30)
- Total Bonus Value: $482
When does it start?
Registration closes April 9, and Day 1 of the class is April 12.
Featured Patron
Peter DeHaan, Author of 52 Churches
Peter and his wife visited a different Christian Church every Sunday for a year. This book is their story. Discover more about Jesus’s church, the people who go there, and just how vast our practices and worship are.
You can become a Novel Marketing Patron here.
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