The Christian Writers Institute

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When I was in college, I experimented with cooking Asian food, but my stovetop-cooked rice never tasted very good. Then, one of my Asian friends introduced me to the right tool for the job: a rice cooker. Its only function was to perfectly cook rice, and it worked every time.While I never got good at cooking Asian food, I always had great rice because I had the right tool for the job.When we’re cooking up books, many of us waste time doing things the hard way because we don’t have the right tools for the job. But it’s hard to find the right tool if you don’t know it exists.In this week’s episode, I am the guest! Derek Doepker interviewed me about tools that make writing and marketing easier. The interview first aired on the Bestseller Secrets Summit, and Derek kindly agreed to let me share a portion of that interview on Novel Marketing.You’ll discoverTwo tools every author must haveA tool that saved me 106 hours (and can save you hours, too!)Tools to reduce your password-security stressAnd more! If you’re losing time or simply want to fine-tune your writing systems, listen in or read the blog version about these time-saving tools for authors.Support the show

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Learn the seven critical steps to successfully self-publish your book, and find out how to excel at each step of the process.Support the show

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Black Friday marketing phenomenon is an opportunity, but it’s also a threat.In this week’s episode, I share some powerful tips to supercharge your book sales!You’ll learnWhat motivates people to buy books on Black FridayWhich book promotion tactics work best on the big dayThree mistakes to avoid when running your holiday promotionWhat to do if Black Friday marketing stresses you out!Black Friday isn’t technically a holiday, but you can still maximize your book sales while readers are in the buying mood. Click here to read the blog version.Support the show

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There is a new scam targeting authors.An enterprising scammer can use AI to write a book similar to your writing style. They can use an AI-generated cover similar to yours, and publish the book with a pen name that also happens to be yours.Sometimes, Amazon even puts this fraudulent book in your Author Central account so customers see the AI book you didn’t write listed with the books you did write.The crazy thing about this attack is that it might not be illegal.It is such a new type of attack that there is no name for it yet. But in this week’s episode, I will call it “reputation theft.” Reputation theft is where someone you don’t know uses your name and style to sell their own books.How do you protect yourself from reputation theft?How do you navigate the many legal dilemmas authors face in this age of AI-assisted writing?I invited literary lawyer Lloyd Jassin to guide us through this legal forest. He’s a publishing insider who tells us.The difference between copyright and trademarkWhich tool is best for protecting your name and workWhat you can do if you’ve been attacked by “reputation theft”Listen in and learn how to protect your writing from copyright infringement and which legal tools can help you deal with AI-generated fraudulent versions of your books. Read more…Support the show

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How much should your book cost? Your answer is critical to your book’s success and your career as an author.Authors have a wide range of pricing options, from free ebooks to $200 collector’s editions. You might be wondering, “What is the best price for my book?” but that is actually the wrong question.Instead, you should ask, “What are the best prices for my book?”In https://www.authormedia.com/book-marketing-101-price/, you’ll learn how your book’s price impacts sales and discover 14 strategies for finding the optimum price for your book.You’ll learn:- How pricing affects your reader’s perception of your book’s value- When to price your book higher and lower- Why free works for some authors discover how to price your book throughout its life cycle and determine which strategies work best for your genre and book. https://www.authormedia.com/book-marketing-101-price/. Support the show